How to provide the Québec experience

Région de Québec © TQ / G, Leroyer

The brand from A to Z

The QuébecOriginal brand platform is a promotion and marketing initiative implemented by the Alliance. It provides a framework for representing Québec in a coherent manner and helping travellers create vivid memories. But it must also be put into practice on the ground. If travellers have powerful experiences, they’ll share their enthusiasm—and there’s no better way to get others to visit Québec.

Are you ready to explore the brand and help us share Québec with the world?

We have created informative content with all the tools you need to tell our amazing story. Go ahead, get started!

Want to talk about the brand?

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Laurentides © TQ / C, Savard